ABOUT US
Outside the Box
Our team of forward thinking mavericks provide data services and validation tools for media owners using various traffic metrics providers to seamlessly integrate along side OOH display inventory used for their proposals, websites and platform participation in the OOH Industry.
At the center of the effort over the past decade has been our main client, IBO USA (now IBO Global), along with several other industry partners that also have a similar vision and understanding of KISS – Keep It Simple Simple. OOH ADMIN technology and data stack provide the service backbone for the IBO Speedway, the brand used to promote the aggregated inventory for the IBO Members Community.
OOH ADMIN compiles the data from OOH INFO and other sources and builds out the technology for effective reporting and analytics, to bring tedious information to users with easy to acquire, use and understand set of tools at an extremely affordable price point. Our goal is to be transparent about the data and the processes while seeking to have as many providers that are Media Rating Council accredited.
Visionary Leadership
Chris Cowlbeck, General Partner, Chief Vision Officer LINKEDIN
- Coordinated building of the largest independent media owner network in USA
- Built the IBO Speedway, tech that allows many to many connections for the buy and sell sides
- Innovated the Request For Offer Process used in the IBO Speedway for current pricing and availability
- Developed infrastructure for traffic metrics services integral to the IBO Speedway
- Responsible for strategic direction and organization vision
- Media Rating Council OOH Chairman, 2023 & 2024
- Operates a small OOH company in southern Oklahoma, LOOK Billboards
“If everyone’s thinking the same thing, someone isn’t thinking. – Henry Fordˮ
