DATA METRICS

Most local sales haven’t classically used traffic metrics data in their marketing processes due to the complexity, cost and difficulty explaining it to the small and medium sized businesses that have been the bread and butter for our industry for over 100 years.

In order for the entire OOH industry to grow, we collectively need to understand that the big brands with not big, rather HUGE budgets, base their decisions on consumer behaviors and impressions.  We are excited to have found a product that will give media owners a peace of mind that the data is accurate all while the buyers will feel good about the data provided to them.

PerView impressions data began accumulation January 2023 for the curated locations.