OTS Impressions
Out of Home media spans a wide range of venues and asset types. Historically, it has been difficult to obtain reliable, up-to-date, deterministic measures of reach, frequency, and impressions (“RFI measurement”) for a custom mix of OOH assets, such as for an advertiser’s campaign plan or a media owner’s network of displays.
Place Exchange’s proprietary PerView™ solution, developed in line with the OAAA OOH Impression Measurement Guidelines, offers buyers and sellers the ability to measure reach & frequency for any media plan or OOH network. Results are not based on coarse models or annual/monthly averages, but on real-time, deterministic mobile device data.
PerView launched Dec-10-2021 with OOH INFO delivering impressions to the members participating with the IBO Speedway for serving impressions to the buy side. See Press Release.
We collect monthly updates for 28 day Opportunity To See (OTS) Impressions and then calculate a rolling 12 average for each display location. Reach and Frequency details are tabulated along with in market and out of market representations.
PerViewTM for Media Owners delivers:
- RFI measurement from entire media owner networks down to individual assets
- Spanning all asset types including digital and static, outdoor and indoor
- Up-to-date measurement reflecting the latest real-world movement patterns
- Metrics consistent with other channels to help capture non-OOH budgets
- Rapid turnaround time and responsive service
IBO Speedway uses PerView impressions measurement to serve the needs of buyers for their planning and execution of campaigns.
Benefits of PerViewTM:
- Finds the consumers with the Opportunity To See (OTS) inventory
- Updated in 28-day intervals for campaigns or rolling 12-month average
- Finds the “Reach” of consumers – how many there are
- Finds the “Frequency” of consumers – how often they are seen
- Satisfies buyer needs for planning, at local and national levels