Real Time Impression driven by…… great hardware.
Most people leave their phone’s Wi-Fi functionality on all the time. When a user comes into range of an OOH media asset equipped with a Mobilytics sensor, the Patented technology picks up that signal and counts it as an impression. Sensors can be configured to filter impressions based on factors including radius, signal strength, and location, and reporting can link impressions with timed content for digital assets, thus offering real-time spot length measurement and dwell time reporting.
Mobilytics provides their real-time measurement expertise and ability to bring data together in meaningful and intuitive ways.
How It Works
The data is near real-time. The Wi-Fi channels are searched in 2.5-second loops and uploaded via Ethernet, Wifi or SIM cards in the hardware.There is an API connection to the OOH ADMIN cloud solution, and updates are automatically applied to the various OOH CHARGER and OOH INFO solutions. We will summarize the data in time segments driven by the needed application. We are taking this mobile technology and adapting it for key high traffic areas specifically for billboards with bi-directional antennas to isolate flow of traffic.
The Real Time Solution
Mobilytics and OOH CHARGER team up to align with other OOH traffic metrics. The bar charts are some screenshots of the various dashboards available. For a demo please give us a call.