Media Rating Council
The MRC is a non-profit Industry association established in 1964 comprised of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC Accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC’s Minimum Standards For Media Rating Research; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently, approximately 90 syndicated research products are audited by the MRC. For more information, visit www.mediaratingcouncil.org.
MRC News
- OOH Standards Published April 2024
- George Ivie on the Media Rating Council 10-9-2018 This story was published after George attended the IBO Columbus conference along with Andy Sriubas, CCO of Outfront, at which time the attendees voted overwhelmingly for IBOUSA to join MRC.
Key Documents:
- OAAA OOH Measurement and Analytics 3-1-2020
- MRC Location-Based Advertising Measurement Guidelines Final March 2017
- MRC Minimum Standards for Media Rating Research Dec 2011
- MRC’s Invalid Traffic Detection & Filtration Guidelines Addendum (October 2015)